This made Vans ultra-popular - but even with non-skaters, this time. In the 1980s, Fast Times At Ridgemont High had Spiccoli wearing Vans slip-on shoes. The skate scene was small then, compared to now, but it was a very tight-knit community. ![]() As skaters everywhere started to wear Vans, they had sort of a viral marketing campaign going.įamous shoes from this era also include the Old Skool, and the Sk8-Hi. They then developed skate-specific shoes - the first one being called the Era. They looked at it as a great investment, since they then had access to the entire skate community - which was exploding at the time. Vans first became famous by driving famous skaters (like Tony Hawk) around in a van, and giving them free sneakers. They also don't slap their logo all over everything, so you won't look like you're wearing an advertisement. This means that anyone can wear a pair of Vans. ![]() Not only they are highly affordable (a big part of the appeal), they can be purchased anywhere, they go with almost any outfit, and they're unisex. Vans are insanely popular - and with good reason. Female Skateboarders Pushing Boundaries.
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